From Oct. 2 - 5, Starbucks invites customers to join the Starbucks VIA™ Ready Brew Taste Challenge at their favorite U.S. Starbucks location. Participants can taste Colombia Starbucks VIA™ next to fresh-brewed Pike Place™ Roast and challenge themselves to guess which one is Starbucks VIA™. Starbucks VIA™ Taste Challenge participants will receive coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA™ Ready Brew purchase.
UPDATE: Did this today. Very easy. Had a table set up with both coffees to try. Asked you to guess which was the Starbucks VIA (I got it wrong). Then received coupon for free tall coffee on my next visit plus $1 coupon off any VIA purchse.
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